
Workforce Planning for Micro-Businesses
Importing talent into any organisation is a necessary cost of doing business. However, micro-business owners can't afford to put on staff (employees or contractors) unless they directly generate extra income for the business to cover these costs, or they will soon go out of business.
This means workforce planning is intrinsically linked to business marketing plans as an essential part of building a "sustainable" business.
Micro-businesses have unique challenges and needs that set them apart from larger small businesses. With limited budgets, tight margins, and no room for recruiting the wrong team or wasting resources on ineffective training, it is crucial to get it right the first time.
Why This Course is for You
- Tailored to Micro-Business Owners: Micro-businesses make up 88% of all businesses in Australia, yet few formal training programs are designed specifically for this sector.
- Real Experience You Can Trust: Gain insights from over 30 years of experience starting, running, and scaling small businesses and franchise systems in Australia and internationally.
- Minimize Hiring Risks: Learn how to assess and onboard the right people without wasting time or money.
- Skills You Can Apply Immediately: Get practical, actionable training designed to drive real-world business outcomes.
Key Learning Outcomes
- Effective Business Operations: Learn the essentials of managing a micro-business, including cost control, resource allocation, and customer service best practices.
- Recruitment and Staff Training: Discover how to identify the right staff or contractors and train them for your specific business needs—on a budget.
- Marketing and Growth Strategies: Build a solid marketing plan that helps you stand out in a crowded market.
This course has been mapped to HR and skills development requirements of the Diploma of Business core units, and also units for specialisation in Business Development, including:
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBTWK401 Build and maintain business relationships
- SIRXMGT005 Lead the development of business opportunities
- SIRXMKT006 Develop a social media strategy
- BSBOPS505 Manage organisational customer service
- BSBMKG546 Develop social media engagement plans

A course by
Ready to work from anywhere? Want to earn more while having the freedom to set your hours? Our step-by-step course will show you how to become a successful Virtual Assistant—no experience needed!
Module 1: Understanding the Virtual Assistant Role
Module 2: Essential Tools and Technologies for VA’s
Course includes:
- 90 minutes of video content, including real-world case studies and demonstrations of using online technology for business application
- two quizzes
- Certificate of Completion available upon request (fees may apply)
This course aligns with the appropriate use of online technology expected by employers for units of the Diploma of Business, including BSBCRT511, BSBFIN501, BSBOPS501, BSBSUS511, BSBXCM501, plus elements of other units which may include:
- BSBCRT412 Articulate, present and debate ideas
- BSBINS601 Manage knowledge and information
- BSBLDR523 Lead and manage effective workplace relationships
- BSBMKG546 Develop social media engagement plans
- BSBPMG430 Undertake project work
- BSBTWK502 Manage team effectiveness
- BSBTWK503 Manage meetings
- BSBXCM501 Lead communication in the workplace