A dyslexic and a blind lady walk into a cafe… it sounds like the start of a joke, but access to effective digital communication it’s no joke for over half...
Read MorePathways to Profit: Entrepreneurs’ Expertise in Mastering Product Placement
The concept of "placement" is one of the elements in the traditional marketing mix, also known as the 4Ps of marketing. The marketing mix consists of Product, Price, Place, and...
Read MoreWhy do people start a hobby and end up doing more work than they would in a “real” business, and how to avoid that?
Of course, we asked ChatGPT to answer that question. I’ll put its response below as to why it happens, but the solution is a lot simpler than that. In fact,...
Read MoreWhat is under-employment, and how you can overcome it
Under-employment refers to a situation where individuals are employed in jobs that are below their skill level, qualifications, or desired number of working hours. In under-employment, individuals may be working...
Read MoreWhat Is The Eisenhower Matrix, And How To Use It?
The Eisenhower Matrix, also known as the Urgent-Important Matrix, is a simple yet effective tool for prioritizing tasks and making better use of your time. It was popularized by former...
Read More5 types of Empathy, and how to use them in business
The 5 steps in buyer behaviour are a framework that describes the typical process that a consumer goes through when making a purchase decision. what I rarely hear is people...
Read MoreHow to Adapt to a Changing Job Market with Transferable Skills
Skills may be transferable, but performance in new job roles depends heavily on the level of skills you have in areas such as life-long learning, problem-solving, and of course collaboration...
Read MoreWhat is imposter syndrome, and how to overcome it
No matter who you are, what you do, and how good you are at it, imposter syndrome strikes everyone at some time. It is more than just a lack of...
Read MoreWhat is Executive Dysfunction, and how businesses can better manage it.
It is important to note that the term neurotypical is not intended to be a value judgment or to suggest that individuals who do not have neurological or developmental differences...
Read MoreWhat is the gig economy, and how to do it
Essentially the Gig economy has created self-employment opportunities for people looking to escape the limitations of traditional employment. While traditional employment exchanges time for money no matter how productive workers...
Read MoreThe 3 reasons why businesses fail, and how to avoid them right from startup.
30% Fail in their second year, and nearly 50% by their second year. In this article, we will discuss the three main reasons small businesses fail and how they affect...
Read MoreHow to recognise opportunities to develop and apply new ideas
Continuous improvement is the process of continually identifying, assessing, and implementing ways to improve products, services, or processes. In the context of your own work, it means constantly evaluating and...
Read MoreEssential implementation skills required in a small business
Small businesses often allocate tasks to people that work for them above the level of authority in a larger business. This can be a great source of frustration for employees...
Read MoreThinking of starting a business, and want to know how to do that
It's important to note that there are many more possibilities for start-up businesses, and it's always a good idea to research and consult with experts to identify opportunities in your...
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